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Process1 min read

Five questions I ask before opening a design file

The best design work starts before any design. The short list of questions that saves hours later.

James Sakamoto

Creative Director, James Crafted

Richmond Senior Center brochure inside spread

The best design work starts before any design. The short list of questions that saves hours later.

Sample copy — replace with the full post.

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  • Branding

    2 min read

    What a brand guide is really for

    A brand guide isn’t a rulebook to be filed away. Done well, it’s the tool that lets a small team act like a big one.

  • Environmental

    1 min read

    Designing a pop-up people remember

    Environmental graphics have seconds to do their job. What matters when a space has to announce itself from across the street.