Branding
What a brand guide is really for
A brand guide isn’t a rulebook to be filed away. Done well, it’s the tool that lets a small team act like a big one.
Blog
Notes on brand, design, and the details in between.
Latest posts
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Environmental Designing a pop-up people remember
Environmental graphics have seconds to do their job. What matters when a space has to announce itself from across the street.
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Process Five questions I ask before opening a design file
The best design work starts before any design. The short list of questions that saves hours later.
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Design Type lockups that hold up at every size
From a gala poster to a social avatar: building a lockup that stays legible when it shrinks.
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Branding Working inside strict brand guidelines
Years of financial-services work taught me that constraints are where the interesting ideas hide.
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Design Presentation templates people actually use
A template only helps if it’s easier than starting from scratch. How I design them to be picked up, not worked around.
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Branding Branding on a nonprofit budget
Where to invest first, what can wait, and how to make a small identity feel established.